Once a startup validates the market with an MVP (minimum viable product), new challenges are bound to arise when they look at growth and scaling. After initial customers are onboarded, the startup does not just need to build trust with them; they also need to develop new features and enhance their technological offering to maintain and grow engagement with existing customers as well as attract new ones.
Launching a digital business? don’t spend years "preparing" only to enter into the market too late. If you’re too slow or don’t speed up your MVP development you’ll only reach a few people and fail to gain initial traction. Yes, there are chances that someone else might show up first, grab the market's attention and traction