Once a startup validates the market with an MVP (minimum viable product), new challenges are bound to arise when they look at growth and scaling. After initial customers are onboarded, the startup does not just need to build trust with them; they also need to develop new features and enhance their technological offering to maintain and grow engagement with existing customers as well as attract new ones.
Launching a digital business? don’t spend years "preparing" only to enter into the market too late. If you’re too slow or don’t speed up your MVP development you’ll only reach a few people and fail to gain initial traction. Yes, there are chances that someone else might show up first, grab the market's attention and traction
Innovators want to bring their ideas to market very quickly. They want to fail fast and iterate, using customer feedback. If their prototype is successful, they need to scale fast too. How can they make this process less risky, especially in a hyper-connected world? Whether your new business is based on your website or an… Continue reading Exploring a Prototype for Super Connected Customers